The Beta Career Event is an annually recurring event with workshops, lectures and networking, aimed at beta students in the Netherlands.
This year (2017), I have designed the posters, flyers, promotional material and online content for the event.
During my Digital Innovation course at Hyper Island, we were asked to make a so-called minimaker at the end of each module to quickly show what you've learned.
The first video you see, is a minimaker I made for the 'Marketing yourself' module at Hyper, where we were taught the do's and don'ts on job interviews. However, in the end, the most important advice is to just be yourself.
The second video is the minimaker regarding the 'Exploring Technology' module. Here, the idea of seeing technology as approachable and comprehensible was most important to me, instead of being 'scared' by it.
In July 2017, the A.S.C./A.V.S.V. (largest students union in the Netherlands) will celebrate its 165th birthday.
Students are able to buy passe-partouts for this week of festivities, and I was asked to design the posters that would show the different types of passe-partouts they could choose from. The different types are portrayed as movie characters, ranging from the most expensive one (Don Corleone) to the cheapest one (McLovin). The characters were used online (social media) as well as offline (posters, banners).
Since March 2017, I'm attending the Digital Innovation course by Hyper Island at BSSA. The 'learning-by-doing' mindset of Hyper Island along with the digital focus and the importance of human centered design convinced me that this was the perfect course for me to apply for.
So far, the Hyper Island experience has been wonderful, as I have learned so many new things and met so many great people in such a short amount of time. I now know the importance of prototyping, how group dynamics work, how to solve conflicts in a group, how you can trigger yourself to think more creatively and how to use tools in the ideation process. Hyper Island has had a very positive influence on me, as it has encouraged me to develop myself and to discover the unknown.
Added, you can see my creative task, which was part of my application. I was asked to tackle a societal issue in a creative, digital/marketing manner. Therefore, I created the Salt & Pepper app, which focuses on two problems: food waste and lack of social cohesion.
In 2014, I designed the annual book for the A.S.C./A.V.S.V., which was named 'Mama'.
The book has a total of 832 pages and 2600 copies.
Besides the book itself, many other things were designed like posters, maps, (temporary) tattoo's, canvas bags and dvd's.
Also, a short movie on the theme 'Mama' was produced in collaboration with Wolfstreet.
How do you change a negative brand attitude to a positive one?
This was the main question during the course Persuasion & Resistance during my masters at the University of Amsterdam.
Valess is a meat-replacer that was the first one to enter the Dutch market. Vegetarians have found it, yet meat-eaters still think it has no flavour and restrain from buying the product. Our challenge was to make those people think different about Valess.
We created a branding strategy based on academic research and consumer insights that overthrow the arguments people had about the brand. Valess is not just a meat-replacer, it is much more than that! It enables you to live more sustainable. #ValessIsMore
De Prael is an Amsterdam based micro-brewery that produces a wide range of craft beers. For the course Branding Communication at the University of Amsterdam, we were asked to think of a brand repositioning. The challenge was to make De Prael stand out between the many micro-breweries that had popped up during the last few years.
Based on academic research and consumer insights, I developed a branding strategy that would make De Prael a top of mind brand when it comes to craft beer and social entrepreneurship, as most of its employees are people with a history of mental illness.
For the course Marketing Communication at the University of Amsterdam, we were challenged to rebrand an existing brand for the Dutch market by creating a creative strategy.
The Spanish sangria brand 'Lolea' was a good choice. Up till then, the brand was barely known amongst the Dutch, as it wasn't sold widely yet.
By researching the target group, creating personas and a media plan, we developed a suitable strategy that would make Lolea a well-known brand amongst the target group.
A collection of some designs I made for personal as well as external projects:
- Sponsoring proposition booklet for A.S.C./A.V.S.V.
- Designs I made for my Bachelor thesis on advertising on Instagram.
- Logo design for 'Generation N', a group of young naturists.